Using Social Responsibility As A Marketing Technique

For businesses, being socially responsible is increasingly important in the contemporary digital marketplace. While we should probably all be striving to be more ethical in our business practices, the benefits of such an approach extend beyond philanthropy.

Regardless of the scale of your enterprise – or the industry you operate within – social responsibility is also an effective marketing tool.

Within the digital marketplace, brand image is now vital as companies scrap for attention in a saturated landscape. The rise of SEO as an industry is evidence of the new-found significance of reputation online.
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