Top SEO Tips for Web Designers

Today most web designers do more than just design the look and feel of a web site. They often play a major part in writing the front end code. This means that a big part of the SEO or Search Engine Optimization responsibilities should fall on the designer. However, there is a large number of web designers that don’t understand this subject well enough to create a site that is fully optimized for search engines.

In this article, I want to share some quick and easy SEO tips for all designers should be using in their layouts.

Tip 1: Employ SEO techniques right from the start of web design and development.
Tip 2: When building the front end of your site, make sure to use semantic code. By using descriptive tags to structure your pages, search engines will be able to read and have a better understanding of your content. This will also make the process of styling your site much easier and cleaner.
Tip 3: Don’t forget the basics including title tags, Meta tags, Meta descriptions, Header tags etc.
Tip 4: Don’t forget to optimize your website images using alt tags. Also make sure to optimize the image size and loading time to the minimum.
Tip 5: Search engines simply adore text and content, particularly the unique one. So make sure your pages have relevant content to boost your search rankings. Try not to overload your web design with so many graphic, but have appropriate text too.
Tip 6: Flash is cool and interactive feature to engage users, but it doesn’t work with flash. If you really want to put some flash on your website, use flash banners and slideshows, and keep alternative text versions for websites in full flash.
Tip 7: Competitive analysis is also crucial to know your competitor’s status. This way you can not only improve your own rankings, but also defeat them in areas where they are showing poor results.
Tip 8: Optimize your website URL’S with your relevant keywords. Assign a different title name to each page, and don’t repeat the same title throughout the entire site. Moreover, the page title must not exceed 65 characters.
Tip 9: Replace JavaScript sin navigation menu with CSS based navigation. Using JavaScript can make your menu less search engine friendly but you can use some of its features in a CSS menu and retain the fanciness of the navigational menu and over all website design.
Tip 10: Use a SEO friendly design that does not block or hamper the indexing of important areas on your site. Also, to ensure both search engine and user friendliness keep your keyword rich content above the fold.
 Tip 11: Search engines place a high importance on links. So when linking to relevant content, be sure to use a word that describes the content. For example, if you were giving your reader a link to learn more about Photosop, use something like “Learn more about Photoshop” as opposed to just “Learn More”.

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