What are the top Site Performance Evaluation Factors

 

Is creating a website an assurance that it is doing well and producing the desired results? The answer to this question is no. People do not spend money on creating a website only to exhibit creative skills. A professional website is created so that the sales volumes can be enhanced and there can be more conversions. To get a better feel of this, it is important that website owners keep a regular check on how things are progressing. In other words, you should be able to figure out whether the website is performing up to the mark or things are not progressing as per expectations.

Here are some key evaluation factors that would help in determining website performance.

1. Focus on conversion rate and not traffic

A lot of people visit websites but that actually does not assure that your website is running successfully. You can only rate your website as successful if you are getting more conversions. Certain website owners do not measure the productivity of their website even when it has been running for a long time. They believe that the website is running successfully only because the visitor count is high. However, you can only rate your website as successful if you are getting more online conversions resulting in improved sales. By performing comprehensive SEO analysis on regular intervals you can easily maximize your conversion rate.

2. Use Metrics that matter

It is important for website owners to differentiate between important and unimportant website metrics. You should know which factors can have an impact on the website. In other words, the correct KPI’s (Key Performance Indicators) should be used to analyze the progress. With so much information that metrics provide, it becomes hard to select the factors that actually impact website performance. Do not waste time on comprehensive reports that do not give any insight of the website performance. Instead, focus on factors that actually impact the performance.

• You need to focus on a metric that defines the ratio between visitor count and number of successful sales leads. This would actually give you a confirmation about whether the website is performing as per expectations or not. If you see that the conversion rate is high, you can reach the conclusion that the website is performing up to the mark. On the other hand, if there are lots of visitors and the traffic rate

Tips for Managing Your Brand Online

 

Brand management is an area of web marketing that businesses tend to overlook. In one study conducted by Salesforce (Marketing Insights), 63% of respondents reported that they had engaged with the content of a particular brand only to be disappointed in the end. 97% of them went on to state that the experience slight or severely affected their perception of the brand. 23% of them stated that the experience was so bad, they would never again engage with the brand in the future.

As you have probably realized by now, brand engagement can have some serious long-term consequences if not done correctly. It can mean the difference between failure and success as brand management has a direct influence on a buyer's purchasing decisions.

So what exactly is brand management?

In simple terms, online brand management revolves around keeping track and facilitating the perception that people have of online businesses. The scope of brand management is far-reaching and touches upon anything that has to do with public opinion.