Tips For Handling Flamers And Trolls

It can be said that almost all bloggers have come across flamers and trolls at some point of time. Flaming and trolling are small forms of social media firestorms. The difference is there won’t be so many people involved as in social media storms. It is the responsibility of every blog owner to take care of such issues in order to save their reputation.

Your task doesn’t end with posting your blogs but continues until they exist on your website. Closing the comments will limit your opportunity to learn from genuine readers. A wrong response would harm you and not responding at all would make no sense, too. What else can you do? Show MERCY! I am sure that you are surprised. Yes, just show:
  • Moderate
  • Evaluate
  • Reason
  • Conclude
  • Yawn and Start Sleeping


Moderating the comments is a precaution that you can take to prevent flaming. Whenever possible and for all the blogs that talk about sensitive topics, moderate comments. Make the comments available to the public only after getting your approval. It will help flamers and trolls from strolling freely in the comments part of your blogs. However, it is not possible at all times. You can set some commenting policies for your blogs if it is not possible. Define your policies clearly so that flamers at least try to maintain a decent tone.


Not all who disagree with you are wrong. Don’t be annoyed as soon as finding a conflicting idea in the comments. You might have given wrong information and a concerned reader might have gotten back pointing it out. Therefore, evaluate the comment before deciding if it is flaming or a mere conflict of opinion. As feedback is important for you, try to learn from the comments. If your analysis of the comment proves that it is flaming, try the next step.


You are now sure that the person has started a flame to pull you into a heated conversation. Try to contact him in person and reason with him. This will dampen his expectations for a quarrel. You would find that most of them apologize or stop commenting on your blogs. Explain to them why you are right and request them not to post such comments on your blogs again. Maintaining a calm tone is very important during such conversations because flamers wait in ambush to find fault with your words.


If the flamer feels bad about his comments, he will surely apologize in the forum. If he doesn’t or continues stirring up flames, it’s time you reply. As always, maintain a gentle tone. Remember that you are heard by the rest of the world. An inappropriate word from your side will affect your reputation. Keep it simple and precise. Conclude the conversation in a way that he feels discouraged to respond.

Yawn and Start Sleeping:

If he still throws the bait and waits for you, all you have to do is ignore him completely. One comment stating why your views are right is enough to explain it to the other readers. Further replies will only add fuel to the fire. Turn a deaf ear to all the comments from the person and concentrate on other blogs.

The comforting fact is that you will be supported by your regular readers. They are not going to watch silently and let the flamers do all the talking. Develop a good readership and you will no more be a one man army.

original :SociablWeb

Facebook Will Rotate Ads On Static Pages

Most people have grown accustomed to the ads on the right side within your Facebook newsfeed. You may have also noticed that instead of the same ad shown after a period of time the static ad will rotate while you are on that single page.

A short time ago, a Facebook spokesperson told ClickZ, "We recently made a change to some pages that show ads on Facebook that allows ads to be replaced with others after an extended period of time”. They stated, "This change was implemented a few weeks ago and we think this will help people see more relevant ads."

This move was most likely saved for a rainy day to provide higher CTR’s for advertisers. If the user isn’t clicking on the ads initially, then Facebook may replace those ads with an ad that is more relevant. It also gives Facebook a quicker read on the relevancy of ads because ads are shown more frequently. Traditionally, web ads and Facebook ads alike are loaded and remain constant until the user leaves the page or refreshes the page.

This change will not require advertisers to alter their campaigns or messages. It simply allows a switch if the user does not click on the ad within a time frame. If you think about it, sometimes people leave their newsfeed page open constantly without refreshing. Also many people use the Facebook Chat or Video Calling features, which would occupy their time within the same page. Not to mention, users might be browsing their Facebook Ticker to see what their friends are doing outside their newsfeed.

Facebook was pressured since its’ botched IPO, along with criticism about it’s ability to bring in the amount of ad revenue investors originally expected. Following a quiet stint, the company has become vocal about a plan to create more ad revenue. The firm recently announced plans to launch a real-time ad exchange. This would allow a huge pool of data for display ad targeting. Advertisers will be able to target users based on data from select DSPs. However, they can't combine native Facebook data with that outside data, which would be sure to ruffle feathers among privacy advocates. Facebook would act as any other publisher providing real-time bidding inventory to advertisers buying through exchanges. Advertisers will target people through the DSP partners, and if Facebook finds a cookie match, an ad will be shown to them.

"We do not share any user data with advertisers and people still have the same control over the ads they see on Facebook that they do today," said a Facebook spokesperson. Users will have the option of not being targeted through the third-party partner sites. Or through the Facebook “About Ads” page. "We are not building profiles based on the Facebook Exchange," continued the spokesperson.

This ad rotation change appears to compliment Facebook’s intentions of staying beneath the radar while improving and allowing optimization to ad sales and services.

Increase your Online Marketing exposure in 2012 with the above tips and contact us if you need assistance.


4 Ways to Manage Your Reputation in Youtube Search Results

If you have a YouTube channel, you are probably obsessed with generating some good traffic and spreading your videos. The chance of making a viral video is a tantalizing fantasy, and one that more and more people are realizing now that social media has become a central part of our society.

Thankfully, it isn’t that hard to optimize your search results. It is all about increasing your reputation and searchability. Here are four ways to do that.

1. Optimize Your Videos

SEO is just as relevant on YouTube as it is through standard search engines. Yet, when people think of optimization they are usually putting it into the context of standard content like text, maybe images. Video doesn’t generally factor in to their thinking. Really, you should be using the same general concept for your videos. For example, relevant keywords are one of the most important parts. What would you use to search for your video? Target “long tail” and local phrases in tags. If your video is about Georgia business profiles, you should include this as a tag.

Keep in mind the target age and other demographic information for those you want to see it. Based on these factors you might want to change the language somewhat, such as from formal to slang, or include both. Be descriptive, but without trying to “sell” the video like you might other content. Just try to draw them in by promising entertainment. If you need some help, you can try one of the many tools made to help you come up with optimized keywords for videos. YouTube has one of their own.

2. Get Your Community to Help

When you are part of a community or like minded or related individuals, you automatically have an invaluable resource for spreading content. It is this element that has led to a great deal of viral videos or memes being created. That doesn’t mean you should go around begging your community or website readers to share you out. Instead, you should engage them, especially in an interactive way. You see examples of this all the time, with large companies that host competitions through their YouTube channel that asks for submissions. Which will immediately give them something to search for. But an example of how this is done for a website itself, check out MyBlogGuest’s Create a Video Screencast competition (the result is this playlist).

3. Make the Most of Playlists

Playlists are insanely helpful for drawing interest on YouTube. Especially since you can search for playlists themselves, widening the results for users who want to see more than a single video. If you have a series or competitions, this can be even more helpful. They are very simple to make. You just start to group your uploaded videos together into a customized playlist. They show in strips on your main channel under your favorites link. Users can then click on it and play all videos, or search through them. They can also search for the playlist itself, and if you attach keywords to your videos a playlist search will bring up any that have that term.

4. Promote Your Channel

Finally, we have some good old fashion promotion. Once you get the hook in, people are more likely to go searching for the video they saw, or more like it. This will be achieved through any basic marketing means, such as social media sharing, link building, affiliates and anything else you might wish to use.


It takes some time and effort, but you can optimize your YouTube channel’s search by building a reputation through standard SEO tactics. Don’t fail to take advantage, or you might miss some incredible chances at creating a viral sensation!

original: SocialbleBlog
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