Top 5 Social Media Jobs In 2018

Living in the 21st century, we’re all aware of the power of social media. With the increasing importance of the online world and the rise of social media platforms, there has been a whole new industry created in the form of jobs that relate specifically to social media and the promotion of businesses on social media. Whether you’re a marketing whiz, a content creator or a social butterfly who’s good with people, there is probably a role for you somewhere in the social media sphere. However, these days more and more buzzwords are used in the social media industry and it can be confusing dissecting different positions. Here are the top social media jobs in 2018

5 Ways to Boost Social Media Presence of Your Brand or Business

Do you know? More than 2.7 billion peoples are using Social Media Networks in the world. Now, if you are not using Social Media for your business then you are missing out the fast and an effective way to reach almost half the world’s population. Hence, for any successful brand, Social Media presence is very important.

But, by social media presence, it does not mean you keep posting on various social media networks. Posting random articles will not help your brand. For improving social signal, a proper strategy is required. Hence, in this post, we have shared 5 ways (in fact secrets) to increase the social media presence of your brand.

Use of Proper Hashtag

The hashtag is a word or phrase preceded by a hash mark (#). For Example, #SociablWeb is a hashtag. A hashtag can boost your social presence when they’re used correctly in your social media strategy.

The hashtag is the best way to drive more engagement during your events. Your attendees will share the message using the event-specific hashtag and expand the reach of your event. Next, anyone can join these events by using the same hashtag. Being a part of the same hashtag, it will create a great exposure for your brand and business.

Automate Social Media Sharing

One of the ways to boost your social media presence is to take the help of untapped networks. Create an account on these Social Media Networks and thereby increase your target base.

But, managing these social media accounts is not as easy as creating it. It is very difficult to stay active on each social media networks. Hence, the role of automation gets aroused.

Should You Pay for Social Media Marketing ?

 Social media marketing has changed the way that businesses advertise online. Many marketing departments now include a social media manager. Campaigns include updates and postings to social websites that drive customers towards products or services. The initial costs of entering into the social media marketing arena are very low. The ongoing cost of maintaining the campaign, however, can increase over time. There are several reasons why a business should invest in social media marketing.

Companies that communicate with customers through social media are able to engage in a very unique way. Existing and potential customers can feel as if the business is speaking on a very personal and informal level. The answers to questions like ‘what is the best credit card‘ will seem much more genuine when coming through interactions with a business through a social channel. The mechanism of social media also provides customers with a ready outlet to respond directly to the company.

The return on investment from social media marketing is usually positive. The underlying costs of maintaining a profile or website is generally very low. Marketing campaigns that overlap into the social realm are developed in tandem with existing marketing efforts so there is no added cost. People online might also tend to gravitate towards the social page of a business without any active marketing effort simply as a result of an experience with the company elsewhere.

The marketing content that is developed for a social media page can be of great value because it is persistent once it has been posted online. This type of reusable content has a higher return on investment than an email campaign that is sent out to customers once and then fades into the archives. Persistent content can also become important if a video, posting or image happens to spark a viral response. This can then draw attention to the business for no cost at all.

Advertising programs that are offered by social media companies can be far more effective than other types of traditional campaigns. The media company already has customers segmented by a number of different variables. A credit card company has a good chance of being able to target marketing efforts directly at users who have been looking for a business credit card offer. This type of marketing power is unique considering the low cost of entry into the field.

The importance of maintaining and promoting a social media presence online can be seen with search engine rankings. Cultivating a good relationship with customers can lead to a proliferation of links that can drive up the ranking of a business within search engines. Investing time and money in social media marketing will also inevitably benefit companies as new technologies and online services emerge in the future.

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6 Free Android Apps To Enhance Your Social Media Marketing

Apps are appliances made for devices based on android OS to expand the utility of the devices. As a manager for social media who is at all times on-the-run, you can be sure to depend on these important apps to stay engaged and connected with your social media. Android apps are available in large numbers in today’s large market. It is recommended you consider the 6 free chat apps to manage your social media marketing:

1 .Tweet Deck

With Tweet Deck, people can customize their experience with Twitter through groups, columns, saved searches and automatic updates to keep them updated concerning interesting topics and the public. This free app, Tweet Deck, allows users to follow what

How to Promote Your Blog in Social Medias

You should use social media to increase the reputation and readership of your blog. If you are trying to increase its PageRank using social media, you will make the acquaintance of failure. The Google programmers are never going to put too much faith into social media because it is too easy to manipulate.

A person may start 100 new accounts today, and use them every day, then once a week they may comment on and link to a website. If Google were paying attention, the websites in question would rise high in the Google search engine results. Manipulating social media for search engine results improvement is too easy and hence unimportant unless Google decide to take note of social media mentions/likes.

Your job is to raise the reputation and prestige of your website through social media, so that people will wish to link to you of their own free will. So that people will comment positively on your blog and will follow it of his or her own free will.

Do not forget to put the little social media widgets/buttons on your blog somewhere, so that you blog readers may also follow your social media actions. It is not necessary but is a good idea if you run competitions, surveys or offers on your social media site.

Facebook

If you have a business page feed, you should enable the auto-share function. It will share

How Should Niche Businesses Use Social Media to Best Effect?

This article gives suggestions and best practice tips to niche businesses around capitalizing on the potential of social media.

Time to Socialise

The big mistake that many smaller niche businesses make is to forsake social media platforms completely. There is a prevailing attitude that, because only a few people will probably be seeking out a social media presence, that there isn’t any point in doing it.

Instead, these businesses should view social media in much the same way that they view search engine optimisation. Accept that yes, fewer people will be seeking you out, however take that opportunity to focus on the specific market that has an interest in you and make your social media content as relevant as possible.

How to Stand Out

If you are a niche business then it is not easy to stand out in a world where the biggest

Social Media Profiles for Online Reputation Management

Your reputation, online or offline is vital extremely important. Recently, a friend of mine owned a travel business. After hiring an employee with a light criminal background and having thousands of dollars embezzled from him, he started to pursue legal action against this individual. This person decided to get revenge by badmouthing the owner and business through Rip Off Report and other online platforms. Now, anytime you Google his name or business some very offensive things are displayed as a #1 result. Consequently, his business has suffered tremendously.

This situation is the perfect example of the need for reputation management. One of the most powerful (and easiest) methods to begin to control your reputation in the search engine result pages (SERPs) is to create social profiles on major social media websites. Since domains like Twitter or MySpace have such high authority it takes a lot less effort to rank, than creating your own site, by creating a profile that will outrank and push down undesired search results. Also, these search results gives you the added benefit of having control over your brand and being accessible and available on multiple platforms strengthens your overall branding efforts.

Which social profiles should I have?

Once you understand that you should be monitoring and repairing your reputation, you will need to figure out how to do it. As a rule of thumb the Big 4 social media sites are a great place to start. Generally your goal would be to obtain user profiles that are an exact match as the keyword you are trying to manage. In most cases this is a branded term such as your company name. Additioanly branded usernames are generally available on social media websites. Many sites, particularly niche sites, can be useful to your company and your specific ORM situation. But the 4 you must have are:

• Twitter
• LinkedIn
• Facebook
• MySpace

If you want to check across 120 different social sites to see which keywords or names are taken you can do so very easily with one of the best social media monitoring tools out there called KnowEm.com. Just type the desired username and click “Check Username”. Additionally, they offer a service that will register you on all those different social media sites as well for .50 cents per social media site.

Steps to Take

Once you have your accounts setup, you will need to do a few things before your campaign can be effective.

1. Create a complete profile
Simply obtaining the name twitter.com/companyname, isn’t enough. You need a complete and full profile to have a legitimate working account, this includes bios, avatars etc. As much information that you can fill in and feed to search engine spiders, the better.

2. Engage and Interact
Participating in the community strengthens your profile and gives your account credibility. An account that has your name but nothing else looks like a spam account.

Also, you gain the added benefit of internal links from these social sites. If you just create a profile and let it sit then it doesn’t gain internal link equity it needs, for high SERP rankings, from other profile pages, group pages, etc.
Interacting (e.g. returning messages, commenting, voting) is vital to the strength of your profile. For an example, check out the hat tip to Steve Espinosa for showing how to get DoFollowed links on YouTube here.

3. Monitor
When a company engages in social media they are opening themselves up for a lot of commentary regarding their brand. Be prepared to monitor the sentiment to measure if it’s positive or negative. Have a contingency plan for when you come across negative sentiment. I’ll spare the lesson on monitoring and handling sentiment and direct you to The Online Reputation Management Guide by Outspoken Media.

Read More>> 

10 Popular Twitter Plug-ins for Your WordPress Blog

Those who have tried know how difficult it is to find Twitter plug-ins for WordPress. The problem is that even if you manage to find a few, they take a lot of space and don’t add enough value to your blog. In case you have been searching for some useful Twitter plug-ins, here is a list that will help you make a right choice.

1 – Tweet, Like, Google +1 and Share

http://wordpress.org/plugins/only-tweet-like-share-and-google-1/

This plug-in comes with five different icons that you can easily add to your blog. By using this particular plug-in, it becomes possible for you to add widget from Facebook, Google+, LinkedIn, and Twitter. People can come to your site, read your content and share it using the icons on different social media sites.

2 – IntenseDebate Comments

http://wordpress.org/plugins/intensedebate/

To make people write and comment on your content in your ‘blog comment’ section, you can make use of this particular plug-in. It is a useful plug-in for those who conduct a

Staying Social: Social Media Updates

Social media technology is constantly evolving and it can certainly be challenging to stay up-to-date with the evolution of familiar products. The business world has reached a point where social media participation is not only expected, but required in order to stay relevant among competitors. Here are a few updates from around the social media world to help you stay tuned into what’s going on within this infinite space.

•    In April, Facebook CEO Mark Zuckerberg introduced Facebook Home , a new platform for the social network available on certain Android devices. At the announcement, Zuckerberg said, “Our phones today are designed around apps, not people. We want to flip that around.” Features include a live news feed of “friend” updates

How Google+ Makes an Impact on Search Engine Optimization

Google+ is actually one of quite a few of Google’s attempts to break into the social media circuit. After a few failed attempts, they have finally found a winner. It stands no chance of competing with Facebook (at least not in the foreseeable future), but is still popular enough to enable you to grab a few SEO benefits from it. It is possible to use Google+ to help you get a little bit higher in the search engine results pages.

Google will follow some of your profile links

If you add a bunch of links onto your Google+ pages then Google may pay them a passing interest, but if you can connect a link to your Google+ profile, then the more popular your profile becomes then the more attention Google will pay to your connected

Facebook for Business is Dead

Don’t just read this title and go delete your personal profile and business page, fire your social media expert or virtual assistant and leave the social media giant behind forever. Don’t fire your marketing director who swears by Facebook ads and algorithms, and move on to some other media avenue. Read on first

Because Facebook is not dead. In fact, social media is a vital component to any business public relations strategy. “The unique ability that we have through social media

5 Online Skills Any Entrepreneur Needs in 2018

Business is quickly moving online. Ecommerce sales have increased, year over year, for more than a decade now, by at least 10% per year. Meanwhile, total retail sales have remaining pretty much flat. The result? Around the turn of the century ecommerce made up less than 1% of total sales in the United States. In 2012 that number had already passed 5% and hasn’t slowed down since.

The world is going online, so if you’re an ecommerce entrepreneur you had better do the same thing.

Here are 5 skills that you’ll need to not only survive, but thrive when selling online. There’s

Press Release Distribution: How to Get Maximum Exposure

One of the most powerful and easiest ways to expose your story to the public is by reaching the media. However, it isn’t easy to gain publicity since reporters are receiving a hundred of pitches daily.

You have to find ways to pique their interest. Your story must stand out from the rest. How would you make it possible?

Here are 11 ways to distribute and get maximum exposure for your content:

1. Identify your target reporters.

You have to identify your target reporters and news outlets before reaching out. Keep in mind that cold pitching is a big no in public relations.

Create a media list. Identify reporters and influencers relevant to your industry. Include all pertinent details, including their name, position, contact details, social media handles, links to relevant stories they have written and information about how to pitch them properly.

Update the list on a regular basis. Make sure that you don’t miss out anything. Media people move a lot of times.

Sometimes, they move from one publication to the next. Others are transferred to other niche. The time you pitch your story, they may not even be covering the same type of stories anymore.

2. Know where to get information of reporters.

After identifying reporters and news outlets, you need to know where you can get information about them. Fortunately, there are many resources available online to get details.

How Your Phone Can Help You Find the Perfect Parking Spot

One of the most painful things about living in a city is trying to find a carpark at any time of day before work during the day or during the evening. Luckily, as smartphones and social media have become ubiquitous in the last decade, and data collection has begun seeping into our lives, finding a park is slowly becoming less of a hassle.

 

The ‘perfect’ spot

Finding a park is more than just a place to put your car. You need it to be close to wherever you’re going, it needs to be safe and it would also be great to be close to stores or food outlets if you’re in the city or the suburbs to hang out.

If you’ve never been to an area before, you can check on social media at some tags or location pins to find what’s in the area and use a parking app to get you closest to those

22 Free Web Resources You Can Use To Become More Productive

Do you constantly find yourself struggling to keep distractions at bay? Are you unable to maintain your productivity? Well, we feel you! In the age of the internet, there is absolutely no dearth of distractions. So, how do you complete the tasks that need your undivided attention? The internet has a fix for that too. It provides you with the access to various resources that enhance your productivity.

1. Hootsuite

Instead of diverting your attention, operate each of your social media pages and profiles when you have the opportunity to get things done productively. Now imagine that you’ve put together a great blog post and you really want to leverage the power of social media to disseminate the content as far as possible. Instead of tweeting and sharing about it on all of your social media profiles one by one, you can utilize Hootsuite to determine exactly when and how often you want your blog post to be circulated on each of your individual social media pages.

Now, if the ideal time of promoting your content on Facebook falls on Tuesday mornings between 8 and 9 am, enter the specific date and time on Hootsuite to ensure it gets shared on that particular day. Repeat the same

5 Tips for Creating a Successful Social Media Contest

One of the best ways to drive engagement and build word of mouth traffic about your brand is to run a contest via social media channels. Not only does it engage consumers with your brand in a fun and exciting way, it results in a treasure-trove of customer information, preferences, and feedback you can then mine to improve your business. And, best of all, launching an online contest can be very inexpensive.

However, there is a subtle art to social contests. Your brand needs to appear neither too “cheesy” nor too “salesy,” and you must deliver a prize that people really want. This can be a standard product or gift card, or a “notoriety” prize, such as publishing a winner’s video. What’s more, the contest itself has to be fun and easy to participate in. Few prizes are worth doing something extremely boring, monotonous, or complicated.

Here are five specific strategies you can follow to launch and manage a social contest, and leverage it to deliver real business value:

1.Define the marketing goal:

 Every contest you launch should meet a specific marketing goal. Do you want to drive awareness of a new product or service? Collect a list of customers interested in a specific product segment? Encourage new participants to use your company’s social networking channels? There are many valid reasons to launch a contest, but it’s important to know ahead of time what you’re trying to accomplish.

2.Get Creative:

Here’s the fun part: Creating your contest. The sky’s the limit when it comes to the type of contests you can launch. Here are a few ideas:

- A video contest inviting users to create a new commercial for one of your products

- A user-generated content contest that awards the best ‘personal experience stories’

- A photo contest related to your product or service

- A product invention contest with a large cash prize.

3.Leverage  Social Channels: 

The best part about online contests is how easy it is to take them viral, encourage participation, and link them into your social marketing activities. Promote your contest via Facebook, Twitter, your company blog, and all other social channels, as well as via traditional marketing channels such as print, e-mail, and in-store signage.

Just search the word contest on Twitter to see hundreds of contests going on right now. The best contests are intensely social by nature, because people like to play games and contests together, and most people love to share the chance to win a cool prize with friends and family. Ensure your contest is easily sharable by embedding “share this” links on the contest site, on Twitter, Facebook, YouTube (YouTube), and everywhere else people will come across it.

4.Finish the Contest: 

Everyone loves a winner, so make sure you don’t let your contest drag on too long. A typical social contest runs about four weeks –- longer.hen the winner is chosen, do a PR push to publicize their win. Of course, use Facebook and Twitter to promote the winner like mad. Go back to your social media tracking software and find out which people and social sites are talking most about the winner, then post comments on those networks to drive even more interest in the winner.

5.Measure the Contest: 

Of course launching a contest wasn’t just for fun, it was to achieve a specific marketing goal. So after the contest is done, you need to measure the impact it had on brand engagement, clickthrough to your site, conversion, and bottom-line sales. Again, you can use your social media tracking tool to measure all of these success metrics. Find out whether your contest drove as much traffic to your site as you had hoped, and whether this traffic resulted in conversion.

Sorce: Mashable

Will Facebook Go The Way of Myspace?

Remember MySpace? At one point in time it was THE place to be. Now, however, the site is pretty much dead. By knowing what killed it slowly but surely everyday until the mass exodus took place will give you a little insight as to whether or not Facebook is going to end up the same way. We’re going to go over some of the specific reasons that

How to Get People to Share Your Content Without Tricking Them

Every SEO copywriter knows that shared and viral content is the most valuable kind of content, but without artificially creating that buzz (which is difficult) there’s really only two ways to get people to pay attention to content that’s available out there.  Trick them into sharing, or offer them a reason to.

Tricking Them Doesn’t Work

The problem with tricking people to share content, in my experience as an SEO copywriter at least, is that they don’t like it.  No one likes to be tricked – and many people will not only avoid sites and content that does and tell their friends.  Which means you’ll be generating all the wrong kinds of feedback, which, in turn will make you unhappy.

It’s important too, to remember that anything like that will seem odd if you’re not careful – there’s nothing worse than setting up a viral campaign that everyone ignores, or people can see have been set up to create artificial buzz.  The campaigns that get ‘caught’ doing this, even with the best content, are often hijacked and derided, and often small brands don’t recover from that.

Creating Means of Sharing Content Using SEO Copywriting

SEO copywriting and content created using those services should be enticing enough that people choose to share it when they’re working with you anyway – if it’s not, you’ll need to look at why and work on fixing that first.  Your copywriter should be able to edit your content so that it’s better if there’s anything wrong with it, and then, there’s two ways you can handle getting interaction and feedback.

• Share it with your readers via newsletter, or social networking site and specifically invite comment on the article – often people will respond to ‘what do you think?’ or ‘share if you agree’ or similar.  Even generating conversation on your social networking sites should be good enough in most cases to get the ball rolling.  And remember too, some people will share anything their friends see, so it’s a question of getting the right people interacting and involved, which is why viral marketing has an unpredictable element.

•  Add comment bonuses and other items that encourage people to tweet etc. – or hold a competition.  Some companies hold competitions using Rafflecopter, which tracks social media sharing (should you so choose) – it’s a valid marketing method for many industries and can cost little to nothing at all in many cases – all you need is a viable product to give away.

And Afterwards?

Many companies wonder what to do with the momentum they build with social networking – while it’s true it opens up more points of contact to those around the articles, and sometimes this can lead to an extra work, but the increased value from SEO articles and copywriting that this brings makes it all worth it.  SEO copywriting content cannot fail to bring new leads in via social media and while things settle down with Google’s updates, it’s important to leverage content in any way you can.

While it’s true that it’s often difficult to build a truly viral campaign in this way, working with social media allowances and blending it with your copywriting needs and leads can bring powerful traffic and support to your business – creating new customers, new connections and new relationships, for a tiny fraction of additional work.  And once you’ve built momentum, and created a trusted brand for yourself in social media it will become easier still – so ensuring your copywriting is up to par is the best way to move forward.  That way, your readers and clients will hit retweet and share almost automatically.

Your SEO Copywriter is one of the most valuable social networking tools you can use, so working with them is of utmost importance.

original - SociableBlog

How To Gain More Blog Traction With Less Effort

The average blogger spends around 3 hours on getting his article read. Recent studies from blog polls show that the outcome is about 40-80 visitors a day.

So, how can you create more traffic for your blog, without wasting critical time you could use for creating good content?

In this article i will give you some tips and tweaks that help you get more traction with less effort.

1. Don't prostitute for views

http://theoatmeal.com/comics/facebook_likes

We could also call this the “Don't be angry at friends that don't like to read your articles” rule.

Everyone has this one friend who completely ignores your social media activity.

This doesn't mean he/she doesn't like you, it just means that a given topic might not be that interesting to him/her or just there's just no time to engage in it. So, don't make reading your articles a favor, find the people who appreciate your writing.

If you want to attract a certain group of readers, write something they care about and then share it with them.

2. Link building is dead

Back in the old days setting links on your website created huge traffic on your blog. This way of SEO is dead. Since the new Google penguin update (release April 24th) it seems like Google doesn't care that much about link velocity any more. They are now confident enough to prefer good written content on certain topics to articles with a lot of interlinkage. This is something many SEO people in my surrounding noticed when their SEO businesses started struggling last month.

There is no need for link spreading anymore, being particular about what and where to spread matters again. So stop the link spamming.

3. Get your articles on Newsgrape

If promoting your content consumes so much time, why not let somebody else do the job for you?

The Newsgrape platform has a wordpress plugin to automatically sync your content with a large community without having duplicate content issues.

What happens with your article:

1. Newsgrape connects your articles with similar ones. Meaning: If somebody reads a topic connected to yours, they will see your article pop up at “related articles”. Cool about that: They are more likely to be genuinely interested and appreciative of what you have to say.

2.

Newsgrape informs readers with certain interests that articles have been written about those given topics. This means, if you write something of popular interest, you have the chance of attracting over 5000 currently active readers on the site.

4. Automate your social media appereance

Its good to have a constant information flow about your website going on out there. But don't waste every single day on setting up new facebook and twitter updates - use tools to automate your appearance. Of course there are thousands of plugins for wordpress, but i will give you two powerful tools you can use with any blog:

Twitterfeed  - is the most automated system to do so. It creates twitter, LinkedIn and facebook updates by crawling your feeds. You can customize your updates a lot, for example how often and how many articles it should publish and define prefix/suffix etc.

Buffer - You have a productive week ahead of you? Fill your Buffer with twenty to forty updates, define the frequency and you are set to go.

Of course you can connect your social media accounts with Newsgrape as well.

To wrap it up

Don't prostitute, no SEO bulls%*&, connect with distributors and last but not least automate your social media appearance.

original post>>

How To Use Infographics As A Useful SEO Tool

Infographics are the latest craze in the SEO community. They are a platform where you can demonstrate plenty of information through a graphic form. This means that they are an engaging way to communicate with your audience and ensure they want to come back for more.

If you post useful content through your infographics you’ll be much more likely to have an audience that appreciates your content and is willing to share. However the main problem is that many people don’t know how to use infographics or where to put them. Below is a series of places where you can place your infographics to get the most exposure.

Infographic Directories

The first place you should aim to get your Infographic into is the various Infographic