What are the top Site Performance Evaluation Factors

 

Is creating a website an assurance that it is doing well and producing the desired results? The answer to this question is no. People do not spend money on creating a website only to exhibit creative skills. A professional website is created so that the sales volumes can be enhanced and there can be more conversions. To get a better feel of this, it is important that website owners keep a regular check on how things are progressing. In other words, you should be able to figure out whether the website is performing up to the mark or things are not progressing as per expectations.

Here are some key evaluation factors that would help in determining website performance.

1. Focus on conversion rate and not traffic

A lot of people visit websites but that actually does not assure that your website is running successfully. You can only rate your website as successful if you are getting more conversions. Certain website owners do not measure the productivity of their website even when it has been running for a long time. They believe that the website is running successfully only because the visitor count is high. However, you can only rate your website as successful if you are getting more online conversions resulting in improved sales. By performing comprehensive SEO analysis on regular intervals you can easily maximize your conversion rate.

2. Use Metrics that matter

It is important for website owners to differentiate between important and unimportant website metrics. You should know which factors can have an impact on the website. In other words, the correct KPI’s (Key Performance Indicators) should be used to analyze the progress. With so much information that metrics provide, it becomes hard to select the factors that actually impact website performance. Do not waste time on comprehensive reports that do not give any insight of the website performance. Instead, focus on factors that actually impact the performance.

• You need to focus on a metric that defines the ratio between visitor count and number of successful sales leads. This would actually give you a confirmation about whether the website is performing as per expectations or not. If you see that the conversion rate is high, you can reach the conclusion that the website is performing up to the mark. On the other hand, if there are lots of visitors and the traffic rate

Tips for Managing Your Brand Online

 

Brand management is an area of web marketing that businesses tend to overlook. In one study conducted by Salesforce (Marketing Insights), 63% of respondents reported that they had engaged with the content of a particular brand only to be disappointed in the end. 97% of them went on to state that the experience slight or severely affected their perception of the brand. 23% of them stated that the experience was so bad, they would never again engage with the brand in the future.

As you have probably realized by now, brand engagement can have some serious long-term consequences if not done correctly. It can mean the difference between failure and success as brand management has a direct influence on a buyer's purchasing decisions.

So what exactly is brand management?

In simple terms, online brand management revolves around keeping track and facilitating the perception that people have of online businesses. The scope of brand management is far-reaching and touches upon anything that has to do with public opinion.

Effective Instagram Marketing Secrets for Your Business

According to statistics, 63% of teens use Instagram on a daily basis. Hence, you can easily guess who the Instagram masters are. As a marketer, you must learn about the tricks you need to use to make your Instagram marketing campaign work. And knowing the secrets that the regular users don’t can definitely help you to strategize better.

Of the 1 billion monthly active Instagram users, 34% are millennials. Thus, if you don’t align your campaign with this demographic as your target audience, it is going to be a total failure. Instagram introduces new features every now and then. You have to make the right use of the same to attract the maximum number of users.

Here are some Instagram secrets you can use for promoting your brand:

1. Using effective hashtag

Twitter has shown us how hashtags can be used in a brand new manner, but Instagram is where we see the maximum use of hashtags. On Instagram, a lot depends on the correct use of the hashtags. While using the right hashtags can bring many users to your profile, the wrong hashtags can give out the impression that you are using it without having much knowledge about it. You can use different strategies for using the hashtags and see which one works for you. If you use related and local hashtags, it can bring you a better result, ensuring that your post will always reach the right people.

2. Instagram influencer marketing

This method of marketing can be effective for every business, be it a cosmetic brand or a homework help service. This marketing method uses influential people to promote your product/service on Instagram. Consumers get highly influenced by these personalities who have a significant impact on their purchase decision. An article by Variety shows that teens get more influenced by YouTube stars than the regular celebrities. It is also seen that these individuals can engage the audience in a better way than the usual stars. Thus, using them for promoting any product or service can be very beneficial for

Digital Marketing Strategy for Your Law Firm

Setting and following through on a legal digital marketing strategy does not differ radically from other efforts you will undertake to grow your law firm’s business. You do, however, need to understand that digital marketing for lawyers is not the same as putting together an advertising initiative.

First, you are not paying for TV time or billboard space. When you do digital marketing, you are investing in and improving the ways you connect with potential clients. Added to that, you need to rely on technology and tech services to a greater degree than you are accustomed to.

Legal firm cannot detail every step toward developing and carrying out a successful legal digital marketing strategy here but follow us as we outline four key principles.

Start by Setting Measurable Goals

This step is simple. Your primary goals should be

• Increase traffic to your law firm’s website.
• Increase the number of visitors to your website who request consultations and decide to hire one of your lawyers.

Both goals are easily measured. Additionally, the actions you must take to achieve these overarching goals will constitute many of the milestones you must reach as you progress through your written digital marketing plan.

The very beginning of the planning process is also the time to establish realistic timelines for when you want to accomplish certain tasks. For instance, since it can take a full year to redesign and relaunch your website, setting a six-month deadline for doubling the number of unique monthly website visitors is probably unreasonable. Your existing site will not immediately attract more clicks just because you type out “more clicks.”

Make Your Website the Focus of Every Part of Your Plan

Everything you do in the name of digital marketing for law firm should be done with the intent of attracting visitors to your website, keeping visitors on your website, and convincing them to pick up the phone or click into your online contact form. Ways to do these things include, but are not limited to,

5 Ways to Boost Social Media Presence of Your Brand or Business

Do you know? More than 2.7 billion peoples are using Social Media Networks in the world. Now, if you are not using Social Media for your business then you are missing out the fast and an effective way to reach almost half the world’s population. Hence, for any successful brand, Social Media presence is very important.

But, by social media presence, it does not mean you keep posting on various social media networks. Posting random articles will not help your brand. For improving social signal, a proper strategy is required. Hence, in this post, we have shared 5 ways (in fact secrets) to increase the social media presence of your brand.

Use of Proper Hashtag

The hashtag is a word or phrase preceded by a hash mark (#). For Example, #SociablWeb is a hashtag. A hashtag can boost your social presence when they’re used correctly in your social media strategy.

The hashtag is the best way to drive more engagement during your events. Your attendees will share the message using the event-specific hashtag and expand the reach of your event. Next, anyone can join these events by using the same hashtag. Being a part of the same hashtag, it will create a great exposure for your brand and business.

Automate Social Media Sharing

One of the ways to boost your social media presence is to take the help of untapped networks. Create an account on these Social Media Networks and thereby increase your target base.

But, managing these social media accounts is not as easy as creating it. It is very difficult to stay active on each social media networks. Hence, the role of automation gets aroused.

Press Release Distribution: How to Get Maximum Exposure

One of the most powerful and easiest ways to expose your story to the public is by reaching the media. However, it isn’t easy to gain publicity since reporters are receiving a hundred of pitches daily.

You have to find ways to pique their interest. Your story must stand out from the rest. How would you make it possible?

Here are 11 ways to distribute and get maximum exposure for your content:

1. Identify your target reporters.

You have to identify your target reporters and news outlets before reaching out. Keep in mind that cold pitching is a big no in public relations.

Create a media list. Identify reporters and influencers relevant to your industry. Include all pertinent details, including their name, position, contact details, social media handles, links to relevant stories they have written and information about how to pitch them properly.

Update the list on a regular basis. Make sure that you don’t miss out anything. Media people move a lot of times.

Sometimes, they move from one publication to the next. Others are transferred to other niche. The time you pitch your story, they may not even be covering the same type of stories anymore.

2. Know where to get information of reporters.

After identifying reporters and news outlets, you need to know where you can get information about them. Fortunately, there are many resources available online to get details.

22 Free Web Resources You Can Use To Become More Productive

Do you constantly find yourself struggling to keep distractions at bay? Are you unable to maintain your productivity? Well, we feel you! In the age of the internet, there is absolutely no dearth of distractions. So, how do you complete the tasks that need your undivided attention? The internet has a fix for that too. It provides you with the access to various resources that enhance your productivity.

1. Hootsuite

Instead of diverting your attention, operate each of your social media pages and profiles when you have the opportunity to get things done productively. Now imagine that you’ve put together a great blog post and you really want to leverage the power of social media to disseminate the content as far as possible. Instead of tweeting and sharing about it on all of your social media profiles one by one, you can utilize Hootsuite to determine exactly when and how often you want your blog post to be circulated on each of your individual social media pages.

Now, if the ideal time of promoting your content on Facebook falls on Tuesday mornings between 8 and 9 am, enter the specific date and time on Hootsuite to ensure it gets shared on that particular day. Repeat the same

Top 10 Essential SEO Ranking Factors to Dominate Search

Google hаѕ mоrе thаn 200 rаnkіng factors. Wе continue tо ѕее thіѕ ѕtаtеmеnt іn соuntlеѕѕ роѕtѕ, debates, mееtіng рlасеѕ, conferences, еtс. Wе hаvе аll bееn wеll асquаіntеd wіth thіѕ іdеа fоr mаnу уеаrѕ, but thе іrоnу іѕ thаt mоѕt оf thе fасtоrѕ hаvе nоt уеt bееn соnfіrmеd bу Google. Google hаѕ stated ѕоmе оf thеm tо educate wеbmаѕtеrѕ аbоut thе іmроrtаnсе оf ѕuсh factors.

But mоѕt оf thе оthеr factors wе ѕее оn hіgh-quаlіtу ѕіtеѕ аrе pure speculation оr thе bеѕt assumptions аnd mоѕt оf thе tіmе уоu wіll bе іn thе mіddlе оf a correlation-causality wаr. Sо wе wіll nоt tаlk аbоut thеѕе issues hеrе, оn thе соntrаrу, I wоuld bе interested іn fосuѕіng оn ѕоmе tорісѕ thаt hаvе

How Your Phone Can Help You Find the Perfect Parking Spot

One of the most painful things about living in a city is trying to find a carpark at any time of day before work during the day or during the evening. Luckily, as smartphones and social media have become ubiquitous in the last decade, and data collection has begun seeping into our lives, finding a park is slowly becoming less of a hassle.

 

The ‘perfect’ spot

Finding a park is more than just a place to put your car. You need it to be close to wherever you’re going, it needs to be safe and it would also be great to be close to stores or food outlets if you’re in the city or the suburbs to hang out.

If you’ve never been to an area before, you can check on social media at some tags or location pins to find what’s in the area and use a parking app to get you closest to those

Top 5 Social Media Jobs In 2018

Living in the 21st century, we’re all aware of the power of social media. With the increasing importance of the online world and the rise of social media platforms, there has been a whole new industry created in the form of jobs that relate specifically to social media and the promotion of businesses on social media. Whether you’re a marketing whiz, a content creator or a social butterfly who’s good with people, there is probably a role for you somewhere in the social media sphere. However, these days more and more buzzwords are used in the social media industry and it can be confusing dissecting different positions. Here are the top social media jobs in 2018

5 Online Skills Any Entrepreneur Needs in 2018

Business is quickly moving online. Ecommerce sales have increased, year over year, for more than a decade now, by at least 10% per year. Meanwhile, total retail sales have remaining pretty much flat. The result? Around the turn of the century ecommerce made up less than 1% of total sales in the United States. In 2012 that number had already passed 5% and hasn’t slowed down since.

The world is going online, so if you’re an ecommerce entrepreneur you had better do the same thing.

Here are 5 skills that you’ll need to not only survive, but thrive when selling online. There’s

Using Social Responsibility As A Marketing Technique

For businesses, being socially responsible is increasingly important in the contemporary digital marketplace. While we should probably all be striving to be more ethical in our business practices, the benefits of such an approach extend beyond philanthropy.

Regardless of the scale of your enterprise – or the industry you operate within – social responsibility is also an effective marketing tool.

Within the digital marketplace, brand image is now vital as companies scrap for attention in a saturated landscape. The rise of SEO as an industry is evidence of the new-found significance of reputation online.