One of the most powerful and easiest ways to expose your story to the public is by reaching the media. However, it isn’t easy to gain publicity since reporters are receiving a hundred of pitches daily.
You have to find ways to pique their interest. Your story must stand out from the rest. How would you make it possible?
Here are 11 ways to distribute and get maximum exposure for your content:
1. Identify your target reporters.
You have to identify your target reporters and news outlets before reaching out. Keep in mind that cold pitching is a big no in public relations.
Create a media list. Identify reporters and influencers relevant to your industry. Include all pertinent details, including their name, position, contact details, social media handles, links to relevant stories they have written and information about how to pitch them properly.
Update the list on a regular basis. Make sure that you don’t miss out anything. Media people move a lot of times.
Sometimes, they move from one publication to the next. Others are transferred to other niche. The time you pitch your story, they may not even be covering the same type of stories anymore.
2. Know where to get information of reporters.
After identifying reporters and news outlets, you need to know where you can get information about them. Fortunately, there are many resources available online to get details.
