Digital Marketing Strategy for Your Law Firm

Setting and following through on a legal digital marketing strategy does not differ radically from other efforts you will undertake to grow your law firm’s business. You do, however, need to understand that digital marketing for lawyers is not the same as putting together an advertising initiative.

First, you are not paying for TV time or billboard space. When you do digital marketing, you are investing in and improving the ways you connect with potential clients. Added to that, you need to rely on technology and tech services to a greater degree than you are accustomed to.

Legal firm cannot detail every step toward developing and carrying out a successful legal digital marketing strategy here but follow us as we outline four key principles.

Start by Setting Measurable Goals

This step is simple. Your primary goals should be

• Increase traffic to your law firm’s website.
• Increase the number of visitors to your website who request consultations and decide to hire one of your lawyers.

Both goals are easily measured. Additionally, the actions you must take to achieve these overarching goals will constitute many of the milestones you must reach as you progress through your written digital marketing plan.

The very beginning of the planning process is also the time to establish realistic timelines for when you want to accomplish certain tasks. For instance, since it can take a full year to redesign and relaunch your website, setting a six-month deadline for doubling the number of unique monthly website visitors is probably unreasonable. Your existing site will not immediately attract more clicks just because you type out “more clicks.”

Make Your Website the Focus of Every Part of Your Plan

Everything you do in the name of digital marketing for law firm should be done with the intent of attracting visitors to your website, keeping visitors on your website, and convincing them to pick up the phone or click into your online contact form. Ways to do these things include, but are not limited to,

5 Ways to Boost Social Media Presence of Your Brand or Business

Do you know? More than 2.7 billion peoples are using Social Media Networks in the world. Now, if you are not using Social Media for your business then you are missing out the fast and an effective way to reach almost half the world’s population. Hence, for any successful brand, Social Media presence is very important.

But, by social media presence, it does not mean you keep posting on various social media networks. Posting random articles will not help your brand. For improving social signal, a proper strategy is required. Hence, in this post, we have shared 5 ways (in fact secrets) to increase the social media presence of your brand.

Use of Proper Hashtag

The hashtag is a word or phrase preceded by a hash mark (#). For Example, #SociablWeb is a hashtag. A hashtag can boost your social presence when they’re used correctly in your social media strategy.

The hashtag is the best way to drive more engagement during your events. Your attendees will share the message using the event-specific hashtag and expand the reach of your event. Next, anyone can join these events by using the same hashtag. Being a part of the same hashtag, it will create a great exposure for your brand and business.

Automate Social Media Sharing

One of the ways to boost your social media presence is to take the help of untapped networks. Create an account on these Social Media Networks and thereby increase your target base.

But, managing these social media accounts is not as easy as creating it. It is very difficult to stay active on each social media networks. Hence, the role of automation gets aroused.