According to statistics, 63% of teens use Instagram on a daily basis. Hence, you can easily guess who the Instagram masters are. As a marketer, you must learn about the tricks you need to use to make your Instagram marketing campaign work. And knowing the secrets that the regular users don’t can definitely help you to strategize better.
Of the 1 billion monthly active Instagram users, 34% are millennials. Thus, if you don’t align your campaign with this demographic as your target audience, it is going to be a total failure. Instagram introduces new features every now and then. You have to make the right use of the same to attract the maximum number of users.
Here are some Instagram secrets you can use for promoting your brand:
1. Using effective hashtag
Twitter has shown us how hashtags can be used in a brand new manner, but Instagram is where we see the maximum use of hashtags. On Instagram, a lot depends on the correct use of the hashtags. While using the right hashtags can bring many users to your profile, the wrong hashtags can give out the impression that you are using it without having much knowledge about it. You can use different strategies for using the hashtags and see which one works for you. If you use related and local hashtags, it can bring you a better result, ensuring that your post will always reach the right people.
2. Instagram influencer marketing
This method of marketing can be effective for every business, be it a cosmetic brand or a homework help service. This marketing method uses influential people to promote your product/service on Instagram. Consumers get highly influenced by these personalities who have a significant impact on their purchase decision. An article by Variety shows that teens get more influenced by YouTube stars than the regular celebrities. It is also seen that these individuals can engage the audience in a better way than the usual stars. Thus, using them for promoting any product or service can be very beneficial for
