In marketing and web development, split testing is a web design experimental approach aiming to find web page changes that maximize outcomes. You basically compare versions of your website pages; for example, you can compare two versions of your web pages or website like comparing of versions A and B such as A being the live version and B being a modification of that version. Usually, websites that are great candidates for testing A/B are e-commerce websites. Testing and making modifications based on your results will help increase your sales.
This process of alternating 2 or more website design alterations to test interactions between users is called split testing. Landing pages and other web pages with goals that
This process of alternating 2 or more website design alterations to test interactions between users is called split testing. Landing pages and other web pages with goals that