Search engine optimization (SEO) is a field of internet marketing that’s constantly in a state of flux thanks to Google’s massive influence over the entire Internet. On more than one occasion, Google has rolled out algorithm updates that punish SEO practices that were once widely accepted. In the aftermath, webmasters are left with seriously reduced page rankings, web traffic and revenues.
That’s exactly what happened last spring when Google rolled out their notorious Penguin update. From Google’s perspective, Penguin addressed a major problem caused by websites who linked to dozens, even hundreds, of other sites in hope of raising their rankings on search results. This created major headaches for end users, who wound up having to sort through dozens of low quality results in order to find something of value.
For webmasters, Penguin created headaches of a different sort. They suddenly found that
Google Penguin
For webmasters, Penguin created headaches of a different sort. They suddenly found that
