Google Opens Up Its Universal Analytics Beta To All Google Analytics Users

Nowadays, people use a number of platforms to surf the web, and this variation in platform use make it a challenge for businesses and website owners to keep track of their site’s performance and interact with consumers. In an effort to make things more manageable, Google recently opened up its Universal Analytics to all Google Analytics Users.

Simply put, the public beta of Universal Analytics aims to help website owners better track their website performance across multiple platforms. This is believed to be more accurate than the original Google Analytics since it covers different channels that consumers use to access the Internet when they search for information, products and services, utilize social media, and interact with other users.

What Makes Universal Analytics Distinct from Google Analytics

According to Google, Universal Analytics make use of a data collection method that is

Google Analytics Plugin For WordPress – Review

Having a website and seeing it grow in size and stature can be very reassuring for webmasters. In reality however that seldom happens; it is usually struggle and hard work most of the time. Often webmasters in spite of their concerted efforts fail in getting enough visitors to their site. The main reason why that happens is because enough information is not available to webmasters to determine their weakness. It can be with the content, a niche not widely patronized or plain ignorance of the webmaster.

The first step toward building a website with potential to bring in large traffic is, understanding statistics and comparing your site’s performance with those of others. But where do you get the statistics and other information about your site to begin with? Chances are that you are not aware of the various tools available in the internet for getting information. However, don’t despair, there is help and it is the form of Google Analytics. Google Analytics is in reality a piece of software that collects data about your site’s performance in the internet.

While Google Analytics is a generic piece of software, programmers across the world have developed plugins that can be put in the website to collect data, which can at a latter point of time be used for making analysis. For those who are not tech savvy, software writers have come up with special programs that can be used with their website for mining data. One of the more fortunate sites to have ready made plugins for data analysis is WordPress.

Here is what Google Analytics Plugins for WordPress can do. There are scores of plugins available in the internet; some free while others need to be paid for using them. However, in principle they have the same role to play – provide real time information pertaining to your users demography, number of visitors the website gets, how long a visitor spends in each page and more.

Another use for the Google Analytics Plugin for WordPress is they help you get sponsors and advertisement, especially if you are actively into PPC and CPA programs. The statistics you collect through the plugin can help provide your prospective advertisers the information they need to make an evaluation about your site’s performance and then decide on the course of action.

Selecting the right plugin is however not an easy task. For most part the right one is something that you alone can decide. It all depends on what kind of information you may want. However, there is information which is common to all Google Analytics Plugins.

-          Asynchronous Analytic Tracking: Which means that a code within your webpage will keep track and help your website load faster and give you more accurate data.

-          Event Tracking: Another special feature of Google Analytics; it helps track problem pages which you can then target for special attention and make changes.

Custom Variables: They help you track your visitor’s preference and gather Meta data. You can use this information to change the codes in your webpage for optimizing them to be search friendly.

Interesting Tips about Google Analytics

SEO and Google Analytics reach hand in hand – there is no doubt one of the best tools out there for really understanding how your website is performing in terms of search and inbound links. By Google Analytics you can see how SEO techniques affect your web site in about as close to real time as you can get. In this topic I want to walk you through a some of the interesting tricks and caveats I have discovered when using some of the more advanced Analytics features.
At first discuss about segmenting. If you have experience in SEO long time you know that there are times when you want to segment out visitors or pages from your site to take a closer look at what is driving the content, or where they are coming from. For example, many web sites put their sales process into a separate segmentation so they can analyze how people make purchase decisions more closely. It’s not strange to see another page depths broken into segments to see how far down people will drill into content. The general concept is the farther down people drill in content, the more “hooked” they are on the content and the site.



When applying these segments to keywords in Google Analytics you will often see keywords that show “0” visits, which is misleading. Google is actually start the counter at 0 for the first visitor. Tonight is because of Google’s effort to make sure the total number of visitors reconcile with other Analytics data. This is only occurs when the same user comes to your site within a 30 minute time frame using different search terms. So, for example, if a user searches for “SEO optimization” and visit your site through search and then goes back to their search engine and types in “Apple pie” and visits your site again, the keywords will show 0 visits even though you have had one visit for “Apple pie”.

It’s confusing, but worth noting so you don’t scar do-it-yourself head wondering why Google is showing 0 visits for a particular keyword.

The next titbit is for those of you who have your Adwords account tied into your Analytics account. In this case you will see keywords that have displayed text ads on Google, but haven’t had any click-through, show up as 0 clicks in the keyword report. Different mind scratcher for some until you realize that Analytics is simply pulling through impression and click-through data from Adwords.

Analytics is a mighty tool, and I’d enjoy to hear from you the tricks, caveats and pitfalls you’ve discovered when using it for SEO and keeping track of search and click campaigns.