Google Opens Up Its Universal Analytics Beta To All Google Analytics Users

Nowadays, people use a number of platforms to surf the web, and this variation in platform use make it a challenge for businesses and website owners to keep track of their site’s performance and interact with consumers. In an effort to make things more manageable, Google recently opened up its Universal Analytics to all Google Analytics Users.

Simply put, the public beta of Universal Analytics aims to help website owners better track their website performance across multiple platforms. This is believed to be more accurate than the original Google Analytics since it covers different channels that consumers use to access the Internet when they search for information, products and services, utilize social media, and interact with other users.

What Makes Universal Analytics Distinct from Google Analytics

According to Google, Universal Analytics make use of a data collection method that is